At the Platinum Motor Group (Renrod Ltd), we understand that privacy and the security of your personal information is extremely important. Our Privacy Policy applies to the personal data that we collect and use.

This policy sets out what we do with your information and what we do to keep it secure. It also explains where and how we collect your personal information, as well as your rights over any personal information we hold about you.

This policy applies to you if you enquire and interact with our businesses, and subsequently purchase or use our products or services in whatever capacity, over the phone, in print, online, through our mobile applications or otherwise by using any of our websites, interacting with us on social media or by other methods.

Information that you provide to us may include but not be limited to your name, address, date of birth, telephone number, email address, bank account and payment card details and any feedback you give to us, including by phone, email, post, or when you communicate with us via social media.

It may include information about the Services that we provide to you (including for example, the things we have provided to you, when and where, what you paid, the way you use our products and Services, and so on).

When reviewing your application for financial products and services that we offer (for example, insurance products and finance plans) we will take into account other information about you such as your employment details, financial position, information taken from identification documents such as your passport or driving licence, your insurance, criminal and medical history, and details about additional insured parties and cardholders or joint policyholders.

The Platinum Motor Group (Renrod Ltd) uses your personal data for the following purposes:


To Manage your enquiries, bookings and to allow us to provide our services (some essential and safety/legal related) to you

When you choose to do business with us, we use your information to perform our services in relation to enquiries, bookings and to allow us to provide our services related to and essential to the running of your vehicle (some essential and/or legal in nature).

We also use it to contact you in the event of necessary changes of bookings and arrangements that we have with you, should you request such changes or we need to re-arrange. 

In addition, we also use your information in relation to your visits to our dealership/s, such as when you bring your vehicle to us for scheduled servicing whereby we can quickly retrieve your data in order to ensure a straightforward and efficient visit for you.


FOR Communication and Relationship Management

In order to communicate in a clear, professional and efficient manner, we may need to contact you by letter, email, SMS or telephone for administrative or operational reasons,

For example, we may send you confirmation of any bookings or arrangements that we have with you, or to notify you when changes are necessary to the original arrangements that we have in place.

If you are using our mobile app, we may also send you app notifications for these purposes.

The communications described above are not made for marketing purposes and as such, you will continue to receive them even if you decide to opt-out from receiving marketing communications.

We will also use your personal data if we contact you after you have sent us a request, filled in a online form through our website or contacted us on social media. 

In terms of your customer experience in enquiring with us and choosing to do business with us, we may send you a letter, email, SMS or telephone you to seek your feedback. Your opinion as a client is vitally important to us, with any communications you exchange with us and the feedback you provide being utilised help us to improve our services and experiences for customers in the future. 



We may use your personal data in order to tailor our services to your needs and preferences and to provide you with a personalised customer experience.

For example, if you inform us about your preferred dates for a test drive or service booking, we can use that information to ensure a convenient time is booked for you.

We may also collect information on how you use our website, which pages of our website you visit most, which flights you search for and what products you buy, in order to understand what you like.

We may use this information to tailor the content and offers that you see on our website and, if you have agreed to receiving marketing communications, to send you relevant messages that we think you like.  



We would like to tell you about the great offers, ideas, products and services offered by the Platinum Motor Group. Therefore at times, we may send you marketing communications. As we move towards achieving a fully consented and preference based customer database, this will only occur if you have indicated that you are happy to receive these, for example when you make an enquiry on our website or make a booking with us and you do not express a wish to not receive such communications. We won't send you marketing messages if you tell us not to but we will still need to send you occasional service-related messages of a legal or safety related nature.

If you are happy to receive marketing communications, we will provide you with relevant and informative news from us such as new product upgrades/launches or offers that we believe you may find interesting and attractive. Such offers may include information about loyalty offers, sale events, current offers, introductory offers, limited period discounts and deals, financing options and related products, servicing offers, MOT’s, repairs, service plans, parts and accessories and any other related products or services that are relevant to our relationship you. The majority of the information relating to news and offers are available to view on our website/s.

In addition, we may send you communications promoting the products and services of selected partners that you might also find useful. In this instance, we do not share your contact details and other personal data with other companies for marketing purposes, unless we have obtained your consent to do so. 

Should you not wish to receive marketing communications from us, you can inform us in a number of ways, such as when completing an online enquiry form or visiting an "update your records" page on our website/s. Alternatively, you can contact a member our teams to inform us of your intention. If you prefer, you can also send an email to  

Opting out of receiving marketing communications can be done at any time, as well as activating a request to receive marketing.



The administrative purposes for which we will use your information include accounting, billing and audit, credit or other payment card verification, fraud screening, safety, security and legal purposes, statistical and marketing analysis, systems testing, maintenance and development. 



When you apply to us to open an account, we will conduct necessary checks including our own records, request any further information that we need and search credit ratings agencies as required.

If you give us false or inaccurate information and we suspect fraud, we will record this and may also pass this information to financial and other organisations involved in fraud prevention to protect us, them and our respective customers from theft and fraud.

If you are applying for an insurance based products, we will share your details with our chosen supplier/s of insurance products for them to process your application and, if appropriate, offer you an insurance product. The insurers may hold your information for a reasonable period for record keeping purposes, and may be required to share your information either where required by law, with regulators or statutory bodies or with third parties where you have been notified or it is obvious that they will do so.

If you apply for any of our credit-based products such as a finance plan, we will perform searches with credit reference agencies. We may give details of your application to credit reference agencies. If you borrow and do not repay in full and on time, we may inform credit reference agencies who will record the outstanding debt.



We will use your data in relation to legal obligations with which our business must comply. An example is our obligation to provide your information to DVLA when registering a new vehicle.

We may transfer your personal information to other organisations in certain scenarios. For example:

If we're discussing selling or transferring part or all of a business, we may share information about you to prospective purchasers - but only so they can evaluate that business. If we are reorganised or sold to another organisation, we may transfer information we hold about you to them so they can continue to provide the Services to you.

If required to by law, under any code of practice by which we are bound or we are asked to do so by a public or regulatory authority such as the Police or the Department for Work and Pensions, or if we need to do so in order to exercise or protect our legal rights, users, systems and Services. Additional, in response to requests from individuals (or their representatives) seeking to protect their legal rights or the rights of others.


Sharing your personal data

We may share some of your personal data with, or obtain your personal data from, the following categories of third parties:

  • Government authorities, law enforcement bodies and regulators
  • The relevant vehicle manufacturer relating to your vehicle ownership
  • Suppliers providing services to us in order to help us run our business

The Platinum Motor Group very carefully chooses the suppliers who process or whose    products store/process your personal data on our behalf and require that they comply with high security standards for the protection of your personal data. 

  • Credit and debit card companies 

The Platinum Motor Group shares some of your personal data, which includes information about your method of payment, to the credit or debit card company that issued the card you used to make your payment. In order to ensure the security of your transactions and prevent or detect fraudulent transactions, we may also share your information with our fraud screening partner.

  • Our partners who offer other products and services, promote offers or co-organise competitions with us, social media platforms and links to external websites

We work with partners, suppliers, insurers and agencies so they can process your personal information on our behalf. We only share information that allows them to provide their services to us or to facilitate them providing their services to you.

From time to time, we make certain third party offers available through our website or we publish competitions co-organised by third parties. If you choose to purchase products or services offered on our websites by third parties accept offers or participate in a competition, some of your personal data, such as your contact details and your billing information, may be directly collected by or disclosed to that third party.

Our partners have their own privacy policies and terms of use over which Platinum Motor Group does not have control. Whilst we carefully selects these partners, it has no responsibility or liability for their privacy policies, terms of use or the way they process your personal data. Please ensure that you review the relevant privacy policies and terms of use of these partners prior to purchasing their goods or services, using their websites, apps or services or providing any personal data to them. 

We sometimes provide you with links to other websites, but these websites are not under our control. Therefore we will not be liable to you for any issues arising in connection with their use of your information, the website content or the services offered to you by these websites. We advise you to consult the privacy policy and terms and conditions on each website to see how each supplier may process your information.

When using one of our websites or mobile applications, you may be able to share information through social networks like Facebook and Twitter such as when you 'like', 'share' or review our Services. When doing this your personal information may be visible to the providers of those social networks, their other users and/or the Platinum Motor Group. Please remember it is your responsibility to set appropriate privacy settings on your social network accounts so you are comfortable with how your information is used and shared on them.

Your personal data may be shared with other divisions or departments within our Group. It may also be disclosed to a third party who acquires us. It also includes any other businesses we add to this group in the future.


Cookies or other tracking technologies

We may use technologies, such as cookies and other tracking software In order to deliver customer care, and to provide you with more relevant content. This is achieved by analysing how visitors use our websites and apps.  In the majority of instances, we will not be able to identify you from the information we collect using these technologies.

 For example, software that studies customer traffic patterns and website usage can assist us in improving our web based platforms website and thus improve the customer experience. In addition, in order to understand how our customers interact with the emails and the content that we send, we use software that allow us to know if the emails we send are opened or if the content of our emails is displayed in text or html form.

We also use cookies in our website, mobile app or in our emails. Cookies are small pieces of information stored by your browser on your computer's hard drive. They enable you to navigate on our websites or apps and allow us to provide features such as remembering aspects of your last page visits, making future searches faster. You can delete cookies if you wish; while certain cookies are necessary for viewing and navigating on our websites or app, most of the features will be still accessible without cookies.

For more information on how we use cookies and how you can remove them, read our Cookie Policy.


Requesting Access to Your Personal Data

You have a right to request access to the personal data that we hold about you.

This is sometimes called a 'Subject Access Request'. If we agree that we are obliged to provide personal information to you (or someone else on your behalf), we will provide it to you or them free of charge.

Before providing personal information to you or another person on your behalf, we may ask for proof of identity and sufficient information about your interactions with us that we can locate your personal information.

If any of the personal information we hold about you is inaccurate or out of date, you may ask us to correct it.

Please visit our website for more information.


The Security of Your Personal Data

The Platinum Motor Group (Renrod Ltd) committed to ensuring the security of all customer and employee data records in whatever format it is kept.

We will take all appropriate measures to protect your personal data against unauthorised or unlawful processing and against accidental loss, destruction or damage to personal data.

As described in this Privacy Policy, we may in some instances disclose your personal data to third parties. Where the Platinum Motor Group discloses your personal data to a third party, we require that third party to have appropriate technical and organisational measures in place to protect your personal data; however in some instances we may be compelled by law to disclose your personal data to a third party, and have limited control over how it is protected by that party.

The information that you provide to us will be held in our systems, which are located on our premises or those of an appointed third party. We may also allow access to your information by other third parties who act for us for the purposes described in this Privacy Policy or for other purposes approved by you.

We will retain your personal data for as long as we need it in order to fulfil our purposes set out in this Privacy Policy or in order to comply with the law. 


How long will we keep your information for?

We will retain a record of your personal information. This is done in order to provide you with a high quality and consistent service across our group. We will always retain your personal information in accordance with law and regulation and never retain your information for longer than is necessary.


Updates to the Platinum Motor Group’s Privacy Policy

We may make changes to this Privacy Policy from time to time, including as part of the new European data protection legislation which will apply from the 25 May 2018 onwards (known as GDPR – the General Data Protection Regulation). If required, we will update our Privacy Policy and will publish on our website any new version of this Policy.



All new and used vehicles (excluding Motability) are subject to an Administration Fee of £50 inc VAT. This fee includes vehicle documentation set up.

All Used vehicles are supplied from a variety of sources such as Part Exchange Vehicles, Ex-Demonstration Vehicles, Courtesy Vehicles, Manufacturer and Business User Vehicles and as such may have had multiple previous users. This does not affect your statutory rights.



Platinum Motor Group is a trading name of Renrod Limited. Registered Office, Platinum Motor Group, Unit 12 Meridian Business Park, North Bradley, Trowbridge. BA14 0BJ. Registered in England No. 1210595. VAT Registration No. 821 9379 14. Renrod Limited Trading as Platinum Motor Group is authorised and regulated by the Financial Conduct Authority for consumer credit activity. Registration No. 689306. Renrod Limited Trading as Platinum Motor Group is permitted to advise and arrange general insurance contracts as an appointed representative of AutoProtect (MBI) Limited which is authorised and regulated by the Financial Conduct Authority. Registration No. 312143

POLICY UPDATED – 2nd May 2018